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industrial tourismChina / Inner Mongolia / Beijing / Jilin / Sichuan / Shandong

2026 Industrial Culture and Tourism Event Releases 50 Outstanding Cases

The 2026 Industrial Culture and Tourism Development Exchange and Promotion Event released 50 outstanding industrial tourism cases and published remarks from leaders of five cases including FAW, Yili, the Tsingtao Beer Museum, Eastern Suburb Memory and the 798 Art Zone. The cases show industrial heritage revitalisation forming diverse formats through museums, factory tours, study programmes, cultural products and immersive experiences.

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Impact and considerations

Industrial tourism cases offer replicable operating models for destinations and companies, covering factory access, cultural-product revenue and park traffic, with reference value for culture-tourism investment and destination marketing.

Key points

  • The event released 50 outstanding industrial tourism cases and published remarks from leaders of five cases.
  • FAW's culture-tourism project has received over 500,000 visitors since launching in 2024, with visitor scale nearly doubling annually.
  • The China FAW Museum has received over 3,000 visitors per day since opening in July this year.
  • Yili's industrial tourism has drawn over 310 million visits globally, and its Modern Smart Health Valley covers 120 square kilometres.
  • The Tsingtao Beer Museum has received 18 million visitors since opening in 2003, with brand value exceeding 50.8 billion yuan and cultural-product annual revenue above 100 million yuan.
  • Eastern Suburb Memory recorded over 18 million visits in 2025, with more than 330 tenant businesses including 19 national first stores.
  • The 798·751 park covers 520,000 square metres with over 600 resident institutions, receiving 15.4 million visitors in 2025, 30% of them from overseas.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
22 Sept 2026, 08:00
Page published
22 Sept 2026, 12:01
Last updated
22 Sept 2026, 08:00
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