Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors
Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…
Impact and considerations
The case offers a reference model for county-level cultural tourism integration. Its resource data and gap analysis help cultural tourism investors and operators assess the development potential and risks of heritage-themed projects.
Key points
- Fuyang District in Hangzhou has three national-level intangible cultural heritage projects: bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival.
- Fuyang has over 100 provincial, municipal and district-level heritage projects and 167 inheritors at various levels.
- Fuyang explores a path centered on landscape, heritage and experience, integrating heritage into scenic areas, villages, study tours, cultural creative products and festivals.
- The district has developed models including heritage plus scenic areas, villages, study tours, cultural creative products and festivals.
- Fuyang's heritage resources are distributed along the Fuchun River, Huyuan Stream and Ge Stream, linked with sites such as Huang Gongwang's retreat, Longmen Ancient Town and Longlin Dam.
- Challenges include shallow presentation of some projects, product homogenization, insufficient IP conversion and an aging inheritor community.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:05
- Last updated
- 14 Sept 2026, 08:00
- Original links
- China Tourism News：“非遗+旅游”的富阳探索-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00