Hubei Rural Tourism Received 493 Million Visits in 2025, Comprehensive Revenue Exceeded 430 Billion…
On September 14, an introduction meeting for the 2026 "Vitality China Research Tour" Hubei-themed interview activity was held in Wuhan. Wu Ye, deputy director of the Hubei Provincial Department of Culture and Tourism, said that in 2025 Hubei's rural tourism received 493 million visits, up 10% year on year, with comprehensive revenue exceeding 430 billion yuan. Hubei launched the provincial rural tourism public brand "Zhiyin Hubei: Rural Encounters as Before," created key rural tourism villages and towns, built rural tourism stations, developed national premium rural tourism routes, and regularly held provincial events such as the Jingchu Rural Culture and Tourism Festival. Hubei also adhere…
Impact and considerations
Hubei's rural tourism scale data and its branding and stock-revitalization approach offer a reference for travel companies assessing investment and product development in central China's rural destinations.
Key points
- In 2025 Hubei's rural tourism received 493 million visits, up 10% year on year, with comprehensive revenue exceeding 430 billion yuan.
- Hubei launched the provincial rural tourism public brand "Zhiyin Hubei: Rural Encounters as Before," created key villages and towns, built stations and developed premium routes.
- Hubei adhered to micro-renovation, refined improvement, low cost and high efficiency, revitalizing idle farmhouses, abandoned stations and old sites.
- It developed residential leisure, fruit and vegetable picking and flower-sea camping, shifting rural tourism from hardware construction toward quality service.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:13
- Last updated
- 14 Sept 2026, 08:00
- Original links
- China Tourism News：活力中国调研行丨“知音湖北·乡见如故”品牌持续擦亮-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00