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Rural TourismBeijing / Pinggu District

Beijing Pinggu Releases Rural Leisure Tourism Innovation Results

On September 9, the 2026 CIFTIS Pinggu District special press conference was held at Shougang Park, releasing the district's rural leisure tourism innovation results. Anchored to 'Capital Peach Blossom Spring, World Leisure Valley,' Pinggu innovates agriculture-culture-tourism-sports-commerce integration, creating new consumption scenes such as Taoyuanli Happy Farm and Lishugou Leisure Valley. Leading tourism enterprises including CITIC, Wanda, and Sweetome have clustered there, with regional tourist reception and comprehensive tourism revenue rising steadily. Next steps include deepening integration and opening-up, upgrading international facilities, and linking global resources via CIFTIS.

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Impact and considerations

The Pinggu case shows a replicable Beijing-suburb agriculture-culture-tourism-sports-commerce integration model; clustering of leading firms and municipal special funds offer a reference for MICE, corporate team-building, and rural leisure investment.

Key points

  • On September 9, the 2026 CIFTIS Pinggu District special press conference was held at Shougang Park, releasing rural leisure tourism innovation results.
  • Pinggu focuses on spring peach blossom festival, summer leisure season, autumn harvest festival, and winter ice-snow festival, creating new consumption scenes such as Taoyuanli Happy Farm, Lishugou Leisure Valley, and Taohuawu.
  • With municipal special tourism funds and policies, leading tourism enterprises including CITIC, Wanda, and Sweetome have clustered there, with regional tourist reception and comprehensive tourism revenue rising steadily.
  • Pinggu advances 'tourism plus all industries' integration, cultivating scenes like Yexing Coffee and Power Station Art Museum, implementing the Jinhai Lake 'Three Rings' upgrade, and accelerating Huaxi Shanshe rural leisure complex.
  • Four-season operation starts with the peach blossom festival, regularly hosts Beijing-Tianjin-Hebei triathlon and parent-child fitness challenges, and builds multi-level study bases for family trips, corporate team-building, and youth study tours.
  • Next steps include deepening tourism integration and opening-up, upgrading international facilities, linking global resources via CIFTIS, and launching pilot reforms.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
10 Sept 2026, 08:00
Page published
11 Sept 2026, 00:07
Last updated
10 Sept 2026, 08:00
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