Shandong Launches Study-Tour Instructor Skills Competition
On 8 September, the Shandong Premium Tourism Promotion Association issued a notice opening registration for the 2026 Shandong Study-Tour Instructor Vocational Skills Competition, part of the province's "Skills Revitalise Shandong" programme, with registration running from 8 to 20 September. Guided by the Shandong Human Resources and Social Security Department and hosted by the association, the competition has employee and student divisions and runs in preliminary and final rounds. Questions align with the national vocational standard for study-tour instructors and several Ministry of Culture and Tourism study-tour industry standards. Preliminary entrants must design a one-day study-tour cou…
Impact and considerations
Study tourism is a fast-growing segment of culture-tourism integration, and Shandong is using a provincial skills competition to push workforce standardisation, explicitly benchmarking against national vocational and industry standards. That sets a reference capability threshold for study-tour product quality. For org…
Key points
- Registration runs from 8 to 20 September, with employee and student divisions, each subject to participant quotas.
- The employee division is open to practitioners at study-tour enterprises and institutions province-wide; the student division is open to full-time students at Shandong undergraduate and higher vocational colleges.
- Guided by the Shandong Human Resources and Social Security Department and hosted by the Shandong Premium Tourism Promotion Association, the competition has preliminary and final rounds.
- Questions align with the national vocational standard for study-tour instructors and several Ministry of Culture and Tourism study-tour industry standards.
- Preliminary entrants must design a one-day study-tour course for primary and secondary students around one of eight culture themes: Yellow River, Confucian, Qi, Mount Tai, maritime, Grand Canal, spring water and revolutionary heritage.
- The final comprises a theory test, course-design practice and a practical skills demonstration, with contestants drawing a Shandong study-tour resource type on site and delivering a simulated teaching session.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 10 Sept 2026, 08:00
- Page published
- 11 Sept 2026, 00:08
- Last updated
- 10 Sept 2026, 08:00
- Original links
- China Tourism News：2026年山东省研学旅游指导师职业技能竞赛启动-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 10 Sept 2026, 08:00