Jingdezhen's World Heritage Status Boosts Ceramic Experience Tourism
After Jingdezhen's handmade porcelain heritage was inscribed as a World Heritage site, museum visits increased and pottery experiences became popular among foreign tourists. Since the inscription, 30 museums received 1.046 million visitors, up 11.63% year-on-year.
Impact and considerations
World Heritage status enhances destination appeal, driving study tours and cultural creative consumption, providing a model for cultural tourism integration.
Key points
- Since inscription, 30 museums received 1.046 million visitors, up 11.63% year-on-year.
- Pottery experience programs attract many foreign tourists, with search volume up 31%.
- Launched 5 world heritage themed routes to enrich tourism products.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:01
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News：外国游客在景德镇“玩泥巴”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00