2026 Opera Festival Opens in Kunshan, Runs Until November
On September 23, 2026, the Opera Festival opened in Zhouzhuang, Kunshan, Jiangsu, hosted by the Ministry of Culture and Tourism and the Jiangsu Provincial Government, running until November. The event features classic operas and launches the 'Watch Operas, Tour Jiangsu' cultural tour, with OTA platforms like Ctrip launching promotion zones and organizing eight domestic and international influencers for immersive experiences.
Impact and considerations
The festival, promoted through OTA platforms and influencer trips, demonstrates a cultural tourism marketing model, potentially offering references for the MICE and events industry in combining cultural experiences with tourism products.
Key points
- The 2026 Opera Festival opened on September 23 in Zhouzhuang and runs until November.
- Hosted by the Ministry of Culture and Tourism and the Jiangsu Provincial Government, the opening ceremony awarded certificates to 16 outstanding cases of national opera media dissemination.
- The 'Blue Book of Chinese Kunqu Opera' was released in video form, systematically reviewing Kunqu development since the new century.
- The 'Watch Operas, Tour Jiangsu' cultural tour launched simultaneously, with OTA platforms like Ctrip launching promotion zones and organizing eight domestic and international influencers.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 12:02
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：2026年戏曲百戏（昆山）盛典启幕-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00