Tourism Fiji Launches Four Chinese-Language Travel Guides
Tourism Fiji has launched four Chinese-language travel guides — for family holidays, couples, solo travellers and groups — now available on its Chinese official website. Designed around the main travel scenarios of Chinese visitors, they cover accommodation-type comparisons, regional features, experience recommendations and pre-trip planning, and can be used for industry partner training and client communication as well as by independent travellers. The group guide focuses on corporate incentive travel and wedding celebrations. Tourism Fiji data show 20,500 Chinese visitors from January to August this year, up 5.25% year on year.
Impact and considerations
The guides target segmented Chinese traveller scenarios, and the group guide explicitly covers corporate incentive travel, giving TMCs, MICE planners and travel agencies directly usable product references. Tourism Fiji said it will work with Chinese travel agency partners to develop products closer to Chinese market d…
Key points
- Tourism Fiji launched four Chinese-language guides — family, couples, solo traveller and group — now available on its Chinese official website.
- The guides are designed around the main travel scenarios of Chinese visitors, covering accommodation-type comparisons, regional features, experience recommendations and pre-trip planning.
- They can be used for industry partner training and client communication, and as a reference for independent travellers planning itineraries.
- The group guide focuses on corporate incentive travel and wedding celebrations, covering accommodation options, activity combinations and itinerary planning.
- Tourism Fiji data show 20,500 Chinese visitors from January to August this year, up 5.25% year on year.
- The visitor mix is younger and more diverse: ages 20-24 account for 6.05%, 25-34 for 20.02%, 35-54 for 43.51% and 55+ for 16.95%.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 12:05
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：斐济旅游局推出中文版旅行指南-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00