Hubei Proposes Accelerating Development as a World-Renowned Cultural Tourism Destination

Key points

• Hubei aims to become a world-renowned cultural tourism destination, promoting innovation, quality improvement, and integrated development.
• The plan calls for high-quality development of the Yangtze River International Golden Tourism Belt, with Wuhan and Yichang included in national 'tourism hub city' and 'key tourism city' layouts.
• Hubei will develop the 'Three Kingdoms and Three Gorges' Yangtze route, 'Shennongjia-Wudang-Xiajiang' eco route, 'Jingzhou-Xiangyang-Suizhou' cultural route, 'Hong'an-Honghu' red tourism route, and 'Wuhan' urban tourism route.
• Five major scenic areas will be built: Yellow Crane Tower riverside area, Wudang eco-cultural tourism area, Three Gorges tourism resort, Shennongjia eco-tourism area, and Enshi Grand Canyon geological tourism area.
• Wuhan will be supported in improving its 'tourism hub city' functions, building itself into a key inbound tourism city, and promoting tourism integration in the middle Yangtze urban agglomeration.
• Yichang will be supported in improving its water-land tourism distribution system and building a renowned resort destination on the Yangtze River International Golden Tourism Belt.
• A 'culture and tourism plus' special action will be implemented to transform the cultural tourism industry from a traditional service sector into a comprehensive engine linking primary, secondary, and tertiary industries.
• Under the 'Zhiyin Hubei' brand, a tiered brand system and multi-channel marketing system will be built, including a 'global partner' plan and overseas promotion platforms for inbound tourism products.