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regional cooperationJilin / Hami / Xinjiang / Hunchun / Altay / Ji'an

G331 'Most Beautiful Border Highway' Jilin-Xinjiang Two-Way Self-Drive Event Launches

On September 17, the G331 'Most Beautiful Border Highway' Jilin-Xinjiang two-way self-drive event launched simultaneously in both regions for seven days. The Xinjiang convoy of 24 vehicles departed Altay for Yiwu County in Hami, while the Jilin convoy of 30 vehicles departed Ji'an for Fangchuan Village in Hunchun. The G331 national highway runs about 9,333 kilometers through six provincial-level regions—Liaoning, Jilin, Heilongjiang, Inner Mongolia, Gansu and Xinjiang—linking scenic areas including Changbai Mountain, the Altai Mountains, Ejina Poplar Forest and Kanas.

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Impact and considerations

The completion of G331 turns border areas from transport peripheries into open frontiers; building cross-provincial self-drive routes can drive food, accommodation and cultural tourism along the corridor, offering reference for self-drive operators and destination marketers.

Key points

  • The event launched simultaneously at 11:00 on September 17 in Altay, Xinjiang and Ji'an, Jilin, lasting seven days.
  • The Xinjiang convoy of 24 vehicles departed Altay for Yiwu County in Hami, conducting visitor interactions, cultural tourism flash events and Xinjiang-style performances along the way.
  • The Jilin convoy of 30 vehicles departed Ji'an along the Jilin section of G331 to Fangchuan Village in Hunchun, experiencing border scenery, red culture and Korean ethnic intangible heritage with a 'one stop, one theme' approach.
  • The G331 national highway runs about 9,333 kilometers through six provincial-level regions: Liaoning, Jilin, Heilongjiang, Inner Mongolia, Gansu and Xinjiang.
  • The highway links scenic areas including Changbai Mountain, the Altai Mountains, Ejina Poplar Forest and Kanas, with snow mountains, grasslands, deserts, lakes and border ports along the route.
  • The event is co-hosted by the publicity departments and culture and tourism departments of Xinjiang and Jilin, aiming to connect cultural tourism resources and build cross-provincial self-drive routes.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
21 Sept 2026, 08:00
Page published
21 Sept 2026, 12:01
Last updated
21 Sept 2026, 08:00
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