Qinghai Launches Golden Autumn Culture and Tourism Month, Issuing 10 Million Yuan in Consumption Vo…
On September 23, the Qinghai Provincial Department of Culture and Tourism held a media briefing to launch the 'Mountains and Rivers, Qinghai Invites' Golden Autumn Culture and Tourism Month. The event focuses on five dimensions: product supply, benefits for the people, cultural activities, opening up, and safety services. It introduced five premium autumn routes, including Lake and Mountain Pastoral, Colorful Forest Secret, Blue Water and Red Mountains, National Heritage, and Self-Drive Tour. The 'Qilian Mountain' tourist train will start on September 30. Qinghai partnered with seven platforms—UnionPay QuickPass, Ctrip, Meituan, Fliggy, Tongcheng, Shenzhou Car Rental, and ICBC—to issue 10 m…
Impact and considerations
Qinghai stimulates autumn cultural and tourism consumption through large-scale voucher issuance and premium route promotion, creating market opportunities for travel companies, while inbound tourism expansion may attract Southeast Asian visitors.
Key points
- Qinghai Provincial Department of Culture and Tourism launched the 'Mountains and Rivers, Qinghai Invites' Golden Autumn Culture and Tourism Month.
- Five premium autumn routes were introduced: Lake and Mountain Pastoral, Colorful Forest Secret, Blue Water and Red Mountains, National Heritage, and Self-Drive Tour.
- The 'Qilian Mountain' tourist train will start on September 30, connecting autumn scenery with day tours and night travel.
- Partnered with seven platforms—UnionPay QuickPass, Ctrip, Meituan, Fliggy, Tongcheng, Shenzhou Car Rental, and ICBC—to issue 10 million yuan in all-domain culture and tourism consumption vouchers, with no regional threshold.
- The province will organize over 350 high-quality cultural and tourism activities under seven themes.
- Leveraging the Xining-Kuala Lumpur direct flight to develop inbound tourism products for the Southeast Asian market.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 20:25
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：“山河万象·青海有约”金秋文旅欢乐月启动-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00