Second Great Wall Culture and Tourism Integration Conference Held in Qian'an
From September 27 to 29, the 2026 Second Great Wall Culture and Tourism Integration Conference was held in Qian'an, Hebei Province. UN Tourism Ambassador Zhu Shanzhong released Great Wall inbound study tour products focused on international youth study needs. The conference held two thematic exchange sessions and launched the second 'Our Great Wall' themed exhibition, focusing on five themes: Great Wall history, protection, cultural creativity, architecture, and art. Guests also visited the 'Qian'an Cup' Great Wall cultural creativity exhibition and the 'Great Wall Covenant' international photography exhibition.
Impact and considerations
The conference released Great Wall inbound study tour products and launched a themed exhibition, reflecting trends in Great Wall cultural tourism integration and inbound study tour market development, offering business readers insight into inbound tourism and heritage tourism.
Key points
- From September 27 to 29, the 2026 Second Great Wall Culture and Tourism Integration Conference was held in Qian'an, Hebei Province.
- UN Tourism Ambassador Zhu Shanzhong released Great Wall inbound study tour products focused on international youth study needs, creating a tiered, diverse, bilingual inbound study tour system.
- The conference held two exchange sessions themed 'Great Wall Inbound Tourism Boosting Cultural Going Global' and 'Exploring Innovative Models for High-Quality Great Wall Study Tours.'
- Dai Youshan, vice chairman of the China Tourism Association Great Wall Tourism Branch, announced the launch of the second 'Our Great Wall' themed exhibition, focusing on five themes: Great Wall history, protection, cultural creativity, architecture, and art.
- Guests visited the 'Qian'an Cup' Great Wall cultural creativity exhibition and the 'Great Wall Covenant' 2026 World Cultural Heritage International Photography Exhibition hosted by the Hebei Culture and Tourism Department.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 18:01
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：第二届长城文化和旅游融合发展大会在迁安举办-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00