Hubei Hosts "Culture, Sports and Tourism Plus" Resource and Scenario Matchmaking Event

Key points

• On September 16, Hubei's "Culture, Sports and Tourism Plus" resource and scenario matchmaking event was held in Xiangyang, hosted by the Hubei Provincial Department of Culture and Tourism.
• The event aimed to build a precise matchmaking platform between industry resource holders and operators and to cultivate new integrated culture-tourism formats, scenarios and consumption.
• More than 200 participants attended, including provincial departments, municipal culture and tourism bureaus, enterprises and financial institutions.
• The China Tourism Academy released the China Inland River Cruise Development Report 2026 at the event.
• Song Ziqian of the China Tourism Academy said Hubei's Yangtze main stream runs more than 1,000 km and the province is known as the "province of a thousand lakes," giving it natural advantages for cruise tourism.
• The Hubei R&D Center of the Ministry of Culture and Tourism Technology Innovation Center for Tourist Behavior Monitoring and Decision Services was officially unveiled.
• The Hubei "Culture, Sports and Tourism Plus" service platform was launched, built by Hubei Digital Culture and Tourism Group, with 12 industry-integration entry points and a "12 major formats, 5 themes, N ways to play" product system.
• Four parallel matchmaking sessions followed the main event, where Hubei promoted cases in urban renewal, industrial heritage, expressway service areas, agriculture, forestry and water conservancy, and wellness study tourism, while financial institutions presented culture-tourism financial products.