Holiday Booking Data: Earlier Departures, Longer Trips, Multi-Country Outbound Travel Gains

Key points

• Tuniu data show that among users whose trips span Oct 1-7, over 35% departed before the National Day holiday and over 10% left before Mid-Autumn to avoid the first travel peak on Sept 25.
• Meituan data show Sept 10-17 was the peak booking window for holiday flights, with nearly 20% of travellers departing the day before Mid-Autumn and over half departing before Sept 30.
• Ctrip data show one in ten travellers combined the Mid-Autumn and National Day breaks; cross-province travel rose to 82% during the National Day golden week.
• Tongcheng Travel data show that as of Sept 14, booking heat for domestic long-haul flights over 1,200 km rose 34% year on year, while outbound travel search heat rose 260% month on month.
• Tongcheng data show multi-country package bookings rose over 65% year on year, averaging 2.8 countries per trip; search heat for Europe and Australia products rose more than threefold month on month.
• Meituan data show bookings for long-haul flights over 2,000 km rose 76% year on year, and users booking flights to two or more destinations rose 70% year on year.
• Tongcheng data show county-level travel product bookings rose 42% year on year, with average stay in counties increasing 3.2 days year on year.
• Mafengwo data show outbound travel-related searches rose 237%, while searches related to autumn-leaf chasing rose 84%.