Tongcheng Report: Mid-Autumn and National Day Long-Haul and Multi-Country Travel Rise
Tongcheng Travel released its 2026 Mid-Autumn and National Day travel trend forecast. As of September 14, searches for 'Mid-Autumn' and 'National Day' rose 278% month on month, flight bookings to popular domestic cities grew over 40% year on year, and hotel stays of five days or more increased about 7 percentage points. Southwest and Northwest long-haul travel led with related product bookings up over 30% year on year; outbound small-group and customized tours saw per-capita spending rise over 20%. County-level travel product bookings grew 42% year on year, while multi-country tour bookings rose over 65%.
Impact and considerations
The report reveals simultaneous growth in long-haul, county-level deep travel and outbound multi-country tours during the extended Golden Week, offering reference for hotels, airlines, car rental and destination marketers on holiday supply and revenue management.
Key points
- As of September 14, searches for 'Mid-Autumn' and 'National Day' on Tongcheng rose 278% month on month, with flight, hotel, car rental and holiday product bookings all climbing.
- Flight bookings to popular domestic cities grew over 40% year on year, and hotel stays of five days or more increased about 7 percentage points from a year earlier.
- Southwest and Northwest long-haul travel continued to lead, with related product bookings up over 30% year on year.
- Flight bookings for domestic long-haul routes over 1,200 km departing during the holiday rose 34% year on year, with young travellers accounting for nearly 48%.
- County-level travel product bookings grew 42% year on year, and average stay duration in counties increased by 3.2 days from a year earlier.
- Outbound travel search heat rose 260% month on month, multi-country tour bookings grew over 65% year on year, with an average of 2.8 countries per itinerary.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:08
- Last updated
- 14 Sept 2026, 08:00
- Original links
- Pinchain Tourism:同程旅行:中秋国庆黄金周国内长线游迎高点 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00