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Mid-Autumn and National DayChina / Yunnan / Sichuan / Xinjiang / Zhejiang / Hainan / Gansu / Tibet

Tongcheng Report: Mid-Autumn and National Day Long-Haul and Multi-Country Travel Rise

Tongcheng Travel released its 2026 Mid-Autumn and National Day travel trend forecast. As of September 14, searches for 'Mid-Autumn' and 'National Day' rose 278% month on month, flight bookings to popular domestic cities grew over 40% year on year, and hotel stays of five days or more increased about 7 percentage points. Southwest and Northwest long-haul travel led with related product bookings up over 30% year on year; outbound small-group and customized tours saw per-capita spending rise over 20%. County-level travel product bookings grew 42% year on year, while multi-country tour bookings rose over 65%.

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Impact and considerations

The report reveals simultaneous growth in long-haul, county-level deep travel and outbound multi-country tours during the extended Golden Week, offering reference for hotels, airlines, car rental and destination marketers on holiday supply and revenue management.

Key points

  • As of September 14, searches for 'Mid-Autumn' and 'National Day' on Tongcheng rose 278% month on month, with flight, hotel, car rental and holiday product bookings all climbing.
  • Flight bookings to popular domestic cities grew over 40% year on year, and hotel stays of five days or more increased about 7 percentage points from a year earlier.
  • Southwest and Northwest long-haul travel continued to lead, with related product bookings up over 30% year on year.
  • Flight bookings for domestic long-haul routes over 1,200 km departing during the holiday rose 34% year on year, with young travellers accounting for nearly 48%.
  • County-level travel product bookings grew 42% year on year, and average stay duration in counties increased by 3.2 days from a year earlier.
  • Outbound travel search heat rose 260% month on month, multi-country tour bookings grew over 65% year on year, with an average of 2.8 countries per itinerary.

Sources and time

Primary source
品橙旅游
Other sources
0
First source publication
14 Sept 2026, 08:00
Page published
15 Sept 2026, 00:08
Last updated
14 Sept 2026, 08:00
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