Tongcheng Travel Releases 2026 Summer Night Tour Report
Tongcheng Travel report shows that in summer 2026, bookings for night tours and night economy products increased 52% year-on-year. Cross-city night tours became mainstream, with non-local orders accounting for 56% and users aged 18-35 accounting for 58%. Scenic night tour tickets increased 37%, museum night sessions increased 52%. County night tours increased 67%, with Anji, Fenghuang, etc. as popular destinations.
Impact and considerations
Night tours have become an independent consumption scenario, driving full-chain consumption including accommodation and dining. The rise of county night economy offers new growth points for destinations and businesses.
Key points
- In summer 2026, bookings for night tours and night economy products increased 52% year-on-year, with non-local orders accounting for 56%.
- Users aged 18-35 accounted for over 58%, being the absolute main force of cross-city night tours.
- Scenic night tour ticket bookings increased 37% year-on-year, and museum night session bookings increased 52%.
- County night tour bookings increased 67% year-on-year, with Anji, Fenghuang, Yangshuo, etc. as popular destinations.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 31 Aug 2026, 08:00
- Page published
- 8 Sept 2026, 19:43
- Last updated
- 31 Aug 2026, 08:00
- Original links
- Pinchain Tourism：同程旅行发布《2026暑期夜游报告》 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 31 Aug 2026, 08:00