Deep Integration Writes a New Chapter for Changchun's High-Quality Cultural Tourism Development

Key points

• Changchun advances deep cultural tourism integration through a 'four-in-one' approach: culture as soul, people's livelihood as foundation, economy as priority, and technology as empowerment.
• Changchun has 9 historical cultural districts, 6 provincial-level or above industrial heritage sites, 1,687 immovable cultural relics, 415 heritage buildings, and 108 municipal-level or above intangible cultural heritage items.
• In 2025, Changchun received about 230 million domestic and international tourists, up 33.4% YoY, with total tourism spending of 360.99 billion yuan, up 19.3%.
• The 2025-2026 snow season received 114 million tourists and 159.35 billion yuan in spending, up 20% and 13% respectively.
• Changchun Zoological and Botanical Park, through digital empowerment, increased annual visitors from under 1 million to nearly 3 million, with peak single online livestream views exceeding 100,000.
• Changchun will seize the opportunity of the 2027 World University Winter Games to upgrade scenic area infrastructure, service software, and management systems.