AI Enters Scenic Areas: Digital Technology Accelerates Integration into Cultural Tourism
The 2026 China International Fair for Trade in Services showcased the latest smart tourism achievements, with AI accelerating integration into cultural tourism. Yili Grassland Dairy Culture Tourism Scenic Area uses digital cows, XR panoramic roaming, and AR interaction for immersive industrial tourism, receiving over 940,000 visitors this year as of August, with average family stay extended to 4.5 hours. Dalian Xiongdong Street's AI bionic giant bear 'Beibei' attracted about 1.73 million visitors in the past year. Shanghai's 'Huxiaoyou' city life agent has served over 20 million users. Fujian Piaofutong's multimodal AI companion service has served 3.5 million tourists, with an active usage…
Impact and considerations
Growing AI applications in cultural tourism cover immersive experiences, smart services, and regulation, offering reference digital pathways for scenic area operations, visitor experience, and industry governance.
Key points
- The 2026 CIFTIS showcased smart tourism achievements, with AI accelerating integration into cultural tourism scenarios.
- Yili Grassland Dairy Culture Tourism Scenic Area uses digital cows, XR, and AR for immersive industrial tourism, receiving over 940,000 visitors this year as of August, with average family stay extended to 4.5 hours.
- Dalian Xiongdong Street's AI bionic giant bear 'Beibei' attracted about 1.73 million visitors in the past year.
- Shanghai's 'Huxiaoyou' city life agent has served over 20 million domestic and international tourists.
- Fujian Piaofutong's multimodal AI companion service has served 3.5 million tourists, with an active usage rate of 82.6% and satisfaction of 96.8%.
- Beijing, Hebei, and Zhejiang use AI to improve tourism regulation. Beijing's intelligent monitoring system identified tour guide violations; Hebei's AI complaint assistant cut initial review time for 100 complaints from 8 hours to 0.2 hours.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 15 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 00:05
- Last updated
- 15 Sept 2026, 08:00
- Original links
- China Tourism News：AI入“景” 文旅向新-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 15 Sept 2026, 08:00