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Ground transportChina / Loudi / Zhangjiajie / Zhuzhou / Yongzhou / Hunan / Yiyang / Changsha

Hunan Launches Autumn Cultural Tourism Promotion, Releases 5 High-Speed Rail Autumn Routes

On September 15, the 'Travel Hunan by High-Speed Rail' 2026 Hunan Autumn Cultural Tourism Promotion, hosted by the Hunan Provincial Department of Culture and Tourism and China Railway Guangzhou Group, launched at Changsha South Station. The event released 2026 Hunan autumn premium tourism routes covering five high-speed rail lines—Beijing-Guangzhou, Shanghai-Kunming, Zhangjiajie-Jishou-Huaihua, Hengyang-Liuzhou, and Chongqing-Changsha-Xiamen—linking 14 cities and prefectures' popular autumn destinations such as Yanling Wucai Valley in Zhuzhou, Ziquejie Terraces in Loudi, Jinbian Stream in Zhangjiajie, Tongzi'ao Ginkgo in Yongzhou, and Datong Lake in Yiyang. Changsha South Station introduced…

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Impact and considerations

The event demonstrates an integrated marketing model combining the high-speed rail network with local cultural tourism resources, offering a reference for rail operators, destinations, and tourism companies in organizing autumn visitor flows and designing products.

Key points

  • On September 15, the 'Travel Hunan by High-Speed Rail' 2026 Hunan Autumn Cultural Tourism Promotion launched at Changsha South Station, hosted by the Hunan Provincial Department of Culture and Tourism and China Railway Guangzhou Group.
  • The event released 2026 Hunan autumn premium tourism routes covering five high-speed rail lines—Beijing-Guangzhou, Shanghai-Kunming, Zhangjiajie-Jishou-Huaihua, Hengyang-Liuzhou, and Chongqing-Changsha-Xiamen—linking popular autumn destinations across 14 cities and prefectures.
  • The routes link destinations including Yanling Wucai Valley in Zhuzhou, Ziquejie Terraces in Loudi, Jinbian Stream in Zhangjiajie, Tongzi'ao Ginkgo in Yongzhou, and Datong Lake in Yiyang.
  • Changsha South Station introduced the 'Invitation of a Ticket' service, covering multi-ride periodic tickets, green channels, dedicated account managers, light travel, and tourism multi-ride tickets.
  • From now until September 24, 14 cities and prefectures in Hunan will take turns hosting cultural tourism promotions at high-speed rail stations, featuring folk performances, intangible cultural heritage cultural-creative product sales, scenic route promotions, and exclusive discounts.
  • Two rounds of on-site lucky draws gave away 10 'Xiangyue Code' Hunan Tourism Annual Passes worth 8,000 yuan each, covering 70 scenic spots across the province.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
15 Sept 2026, 08:00
Page published
16 Sept 2026, 00:08
Last updated
15 Sept 2026, 08:00
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