Three OTA Half-Year Reports: Growth Logic Shifts as Ctrip Bets on International, Tongcheng Acquires…
In the first half of this year, listed Chinese OTAs continued to grow overall, but the growth logic is changing. Ctrip's net revenue was RMB 31.871 billion, up 11.15% year on year, while net profit attributable to shareholders fell to RMB 4.1 million due to an antitrust penalty. Tongcheng Travel's revenue was RMB 9.993 billion, up 10.5%, with net profit of RMB 1.411 billion, up 7.67%. Tuniu's net revenue was about RMB 272 million, up 7.58%, but profitability came under pressure. Ctrip is betting on international business, with inbound tourism orders up 95% year on year in H1 and international platform revenue growth exceeding 50% in Q2. Tongcheng Travel expanded into hotel management and hi…
Impact and considerations
OTA growth is shifting from traffic-driven expansion to competition on business structure, user value and operating efficiency. Amid deepening antitrust and compliance oversight, platform profit models, M&A integration and AI investment efficiency will directly affect the travel supply chain and the bargaining and par…
Key points
- Ctrip's H1 net revenue was RMB 31.871 billion, up 11.15% year on year; due to the one-off antitrust penalty, net profit attributable to shareholders fell to RMB 4.1 million, with a Q2 net loss of RMB 2.458 billion.
- Tongcheng Travel's H1 revenue was RMB 9.993 billion, up 10.5% year on year; net profit was RMB 1.411 billion, up 7.67%; accommodation booking revenue was RMB 2.845 billion, up 11.1%, and transport ticketing revenue was RMB 3.962 billion, up 2.1%.
- Tuniu's H1 net revenue was about RMB 272 million, up 7.58% year on year; Q2 net profit was only RMB 709,000, down 95% year on year, with an operating loss of RMB 6.084 million.
- Ctrip is betting on international business: H1 inbound tourism orders rose 95% year on year, serving 15 million inbound travellers; Q2 international platform revenue growth climbed above 50% year on year.
- Tongcheng Travel's other business revenue was RMB 1.987 billion, up 46.3% year on year, mainly driven by hotel management; as of end-June, eLong Hotel Technology and Wanda Hotel Management operated over 3,500 hotels, with over 2,000 more in the pipeline.
- Tongcheng Travel acquired 88.74% of Dida Chuxing for about HK$1.424 billion; Dida has 415 million registered users and 21 million verified car owners.
- Tuniu built over 200 livestreaming accounts and nearly 500 offline stores; Q2 sales and marketing expenses were RMB 54.7 million, up 21.5% year on year, rising to 39.4% of net revenue.
- Regulatory scrutiny is deepening: in July the SAMR penalized Ctrip for abuse of market dominance with a total fine and confiscation of RMB 5.179 billion; on Sept 15 the SAMR and the Ministry of Culture and Tourism issued administrative guidance to online hotel booking platforms.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 12:03
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News:上半年增长因素在哪 下半年发展空间多大-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00