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OTAShanghai / China

2026 TravelDaily Summit: AI Reshapes Travel Entry Points and Supply Chains

The 2026 TravelDaily Summit & Digital Travel Show was held on September 22-23, 2026 at the Shanghai International Convention Center under the theme of change, drawing more than 1,700 senior executives from OTA, hotel, airline, cruise, TMC, destination, travel technology, cultural-tourism consumption and investment segments. Sessions covered AI-driven industry change, shifts in global travel consumption and the restructuring of travel supply chains. TravelDaily CEO Li Chao said that as AI enters travel search, planning, customer service, development and operations, competition will return to the industrial base: real supply, inventory and pricing, fulfillment efficiency, experience design, c…

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Impact and considerations

The summit shows AI moving from concept to practical deployment in travel search, distribution and operations, with competition shifting from traffic to the industrial base of supply, inventory pricing and fulfillment efficiency, offering a reference for capability building at OTAs, TMCs and travel-technology firms.

Key points

  • The 2026 TravelDaily Summit & Digital Travel Show ran September 22-23, 2026 at the Shanghai International Convention Center under the theme of change.
  • More than 1,700 senior executives attended from OTA, hotel, airline, cruise, TMC, destination, travel technology, cultural-tourism consumption and investment segments.
  • TravelDaily CEO Li Chao said in his address that as AI enters travel search, planning, customer service, development and operations, competition will return to the industrial base of real supply, inventory pricing, fulfillment efficiency, experience design, customer relationships and business models.
  • Ctrip Group CEO Jane Sun spoke with Li Chao about converting inbound-tourism attention into actual incremental business.
  • Amadeus Senior Vice President of R&D Fabien Blondet shared AI practices in aviation, hotel, business travel and airport scenarios.
  • Emerging Travel Group CEO Felix Shpilman and VariFlight Global Managing Director Xia Yi discussed how AI is reshaping travel distribution efficiency and the industry landscape.
  • Shilv Technology co-founder and CEO Li Shaohua spoke on travel AI applications and investment trends; its products include VtripClaw, Vtrip customization, AI business-travel management and AI destinations.

Sources and time

Primary source
环球旅讯
Other sources
0
First source publication
22 Sept 2026, 08:00
Page published
22 Sept 2026, 19:19
Last updated
22 Sept 2026, 08:00
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