Sam's Club Travel Relaunches With Cruises via Boundless Labs Partnership
Sam's Club, the warehouse retail chain owned by Walmart, has relaunched Sam's Club Travel with a new cruise-booking site through a partnership with Boundless Labs, a five-year-old cruise-booking technology company. Sam's Club curates itineraries, sailings and destinations. The vast majority of cruise bookings industrywide still happen offline through human agents because of complexity spanning the sailing, cabin types, meal plans, flights to the embarkation port, hotel nights, transfers and shore excursions. Boundless Labs says more than 90% of the cruise bookings it handles for other partners, including Kayak and PerkSpot, happen online.
Impact and considerations
Cruises and experiences are among the few sectors where most bookings still happen offline. Sam's Club's cruise experiment could accelerate online adoption in this category, relevant to business readers tracking the convergence of retail channels and travel distribution.
Key points
- Sam's Club, owned by Walmart, relaunched Sam's Club Travel with a new cruise-booking site.
- Partner Boundless Labs is a five-year-old cruise-booking technology company.
- Sam's Club curates itineraries, sailings and destinations rather than simply aggregating inventory.
- The vast majority of cruise bookings industrywide still happen offline through human agents due to complexity including cabin types, meal plans, flights, hotels, transfers and shore excursions.
- Boundless Labs says more than 90% of the cruise bookings it handles for partners such as Kayak and PerkSpot happen online.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 17 Sept 2026, 03:32
- Page published
- 17 Sept 2026, 03:38
- Last updated
- 17 Sept 2026, 03:32
- Original links
- Skift Feed：Sam's Club Travel Relaunches With Cruises and Deal With Rocket Travel's Founders (opens in a new tab)Primary source · en · Published 17 Sept 2026, 03:32