Aksu Tourism Promotion Reaches Zhengzhou with Source-Market Deals
On Sept 13, the 2026 Aksu cultural tourism exchange and promotion campaign, themed 'Silk Road Splendor, Most Beautiful Aksu', reached Zhengzhou, Henan, aiming to strengthen Aksu's 'Ice and Fire Silk Road, Tianshan Water City' brand and broaden its domestic source markets. A signing ceremony at the promotion event produced cooperation intentions on mutual visitor exchange, study tours and recuperative holidays, building a standing cultural tourism cooperation platform. The Aksu Cultural Tourism Group also pitched for investment, and the delegation later staged an outdoor roadshow at the Shangdu Fuminli cultural district. The campaign will next visit Shijiazhuang, Taiyuan, Hangzhou, Wuhan and…
Impact and considerations
Through city-by-city promotion plus corporate signings, the campaign locks in source markets in central and eastern China for Aksu. Cooperation intentions on mutual visitor exchange, study tours and recuperative holidays give travel agencies and cultural tourism firms a basis for designing cross-regional itineraries.…
Key points
- On Sept 13, the 2026 Aksu cultural tourism exchange and promotion campaign, themed 'Silk Road Splendor, Most Beautiful Aksu', reached Zhengzhou, Henan.
- The campaign aims to strengthen Aksu's 'Ice and Fire Silk Road, Tianshan Water City' brand, broaden domestic source markets and deepen cultural tourism cooperation.
- A signing ceremony at the event produced cooperation intentions on mutual visitor exchange, study tours and recuperative holidays, building a standing cultural tourism cooperation platform.
- The Aksu Cultural Tourism Group also pitched for investment, inviting Zhengzhou cultural tourism enterprises to cooperate.
- After the promotion event, the Aksu delegation staged an outdoor roadshow at the Shangdu Fuminli cultural district, featuring intangible heritage performances, tourism resource displays and specialty agricultural products.
- The campaign will next visit Shijiazhuang, Taiyuan, Hangzhou, Wuhan and Leshan (Mount Emei) to further expand Aksu's cultural tourism brand influence.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 16 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 22:23
- Last updated
- 16 Sept 2026, 08:00
- Original links
- China Tourism News：新疆阿克苏文旅交流宣传推广活动走进郑州-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 16 Sept 2026, 08:00