Fujian Tourism Firms and Financial Institutions Match, 29 Projects Raise 7.214 Billion Yuan

Key points

• On September 22, the 2026 Fujian cultural tourism enterprises and financial institutions matchmaking event was held in Fuzhou, with Vice Governor Jiang Erxiong attending and speaking.
• The event facilitated cooperation on 29 key cultural tourism projects with total financing of 7.214 billion yuan, with funds directed toward digital cultural tourism, cultural-commercial-tourism integration, world heritage revitalization and rural cultural tourism.
• The Fujian bureau of the National Financial Regulatory Administration, Fujian Financial Investment Co. and Meituan Longzhu Fund Management explained financial support policies, innovative tools such as Minyirong and the Fujian cultural tourism digital innovation fund model.
• China Development Bank, Bank of China and Bank of Communications released special cultural tourism financing plans.
• Six key financing projects were presented, including the Putian Green Heart water bus, the Tenglong Bridge Maritime Silk Road cultural-commercial-tourism project and the immersive performance Moon over Wuyi.
• The event was co-hosted by the Fujian Provincial Department of Culture and Tourism, the Fujian bureau of the National Financial Regulatory Administration, the Fujian branch of the People's Bank of China and the Financial Committee Office of the CPC Fujian Provincial Committee.