WorldSkills Competition Drives Shanghai Tourism Spending, 12.63 Million Visitors in Six Days
According to the Shanghai Municipal Administration of Culture and Tourism and Shanghai tourism big-data monitoring, during the 48th WorldSkills Competition held from September 22 to 27, Shanghai received 12.6328 million visitors, up 9.28% year on year, with total all-element tourism transaction value covering food, lodging, transport, sightseeing, shopping and entertainment reaching RMB 29.031 billion. Under the theme 'Come to WorldSkills, Tour Shanghai', the city rolled out 100 tourism routes (65 themed routes and 35 CityWalk routes), 100 'Hu Xiaoyou' service centers and 100 city ambassadors, and deployed integrated micro-hubs at 100 key cultural-tourism service points, combining an AI age…
Impact and considerations
The quantified consumption lift from a major international event offers a reference operating model for destination marketing and the integration of MICE with business travel.
Key points
- During the 48th WorldSkills Competition from September 22 to 27, Shanghai received 12.6328 million visitors, up 9.28% year on year.
- Total all-element tourism transaction value covering food, lodging, transport, sightseeing, shopping and entertainment reached RMB 29.031 billion in the same period.
- Shanghai launched 100 tourism routes, including 65 themed routes and 35 CityWalk routes, ranging from 3-5 hour fragments to multi-day trips matched to the competition schedule.
- Integrated 'Hu Xiaoyou' service centers were deployed at 100 key cultural-tourism service points, combining an AI agent and a foreign-card payment terminal covering 10 languages and over 120 currencies.
- Some 231 attractions, museums, art venues and cultural-tourism projects including Disney, Oriental Pearl and Legoland offered discounts, instant rebates and combo tickets.
- At the National Exhibition and Convention Center (Shanghai) venue, an intangible-heritage zone 'Baigong Ji' and a 'Shanghai Gifts' retail zone were set up, with four leading travel agencies providing on-site route consultation and booking.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 20:17
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：世界技能大赛带动文旅消费 上海接待游客超1263万人次，同比增长9.28%-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00