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China's Ministry of Culture and Tourism issues 15th Five-Year Plan for culture and tourism

China's Ministry of Culture and Tourism issued the 15th Five-Year Plan for Culture and Tourism Development, targeting deeper progress toward a culture and tourism powerhouse by 2030, with 8.3 billion domestic trips, 190 million inbound trips, and 3.5 annual per-capita uses of public cultural facilities. The plan covers eight priority areas including artistic creation, cultural heritage protection, public services, industry development, market regulation, technology, exchanges, and regional coordination, supported by 54 key projects.

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Impact and considerations

The plan sets China's culture and tourism policy framework for 2026-2030, covering inbound-travel facilitation, smart tourism, cultural-tourism integration and consumption promotion. It will shape the market environment and investment direction for travel companies, hotels, OTAs, destinations and business-travel servi…

Key points

  • The plan targets 8.3 billion domestic trips, 190 million inbound trips, and 3.5 annual per-capita uses of public cultural facilities by 2030.
  • The plan sets out eight priority areas and designs 54 key projects.
  • The plan calls for improving inbound-travel facilitation and internationalisation, including visas, payments, tax refunds, guides, accommodation and transport.
  • The plan calls for developing smart tourism and advancing 'AI plus culture and tourism', fostering new products and formats.
  • The plan calls for implementing paid leave, encouraging flexible off-peak holidays, and encouraging spring and autumn breaks for primary and secondary students where appropriate.
  • The plan calls for deepening 'culture and tourism plus all industries' and 'all industries plus culture and tourism', promoting linkages with commerce, sports and exhibitions, and developing performance, sports-event, night-time and MICE economies.

Sources and time

Primary source
中国旅游新闻网
Other sources
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First source publication
16 Sept 2026, 08:00
Page published
16 Sept 2026, 20:44
Last updated
16 Sept 2026, 08:00
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