Türkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai
On 20 September, an immersive culinary experience titled "Taste of Türkiye" opened at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group. Running for three months under the theme "Leap into Türkiye," it is expected to host 900 to 1,000 guests. The experience blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus, reflecting how Chinese travellers' Turkish itineraries are extending from classic cities to Muğla, Konya and the Aegean coast.
Impact and considerations
This is a joint promotion between a destination marketing body and an online travel platform, signalling that Chinese outbound demand is spreading from classic Turkish hubs to secondary destinations. It is relevant to suppliers watching China-Europe and Middle East routes, destination-marketing partnerships and outbou…
Key points
- The experience opened on 20 September at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group.
- Under the theme "Leap into Türkiye," it runs for three months at the same Shanghai venue and is expected to host 900 to 1,000 guests.
- It blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus.
- Chinese travellers' Turkish destinations are extending from classic spots such as Istanbul and Cappadocia to Muğla, Konya and the Aegean coast.
- Türkiye's Consul General in Shanghai, Özlem Kural, and cultural tourism counsellor Kodari from the Turkish Embassy attended the opening.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 22 Sept 2026, 08:00
- Page published
- 22 Sept 2026, 12:30
- Last updated
- 22 Sept 2026, 08:00
- Original links
- China Tourism News：“Taste of Türkiye土耳其之味”沉浸式美食体验在上海启幕-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 22 Sept 2026, 08:00