Report: Over 80% of Respondents Plan Flower-Viewing Trips This Year
The China Tourism Academy released the 'China Flower-Viewing Tourism Development Report (2026)'. It shows that in the past year, 73.8% of respondents had traveled primarily for flower viewing, and 94.5% included flower viewing in their trips. In 2026, 81.0% of respondents plan to go flower viewing. Different age groups have different needs, integrated development is a key path, and comprehensive service capability is crucial.
Impact and considerations
The report reveals growth trends and customer characteristics in flower-viewing tourism, offering market insights for destinations and business travelers, and highlighting the importance of peak-season service management.
Key points
- 81.0% of respondents plan flower-viewing trips in 2026.
- 73.8% had traveled primarily for flower viewing in the past year.
- Different age groups have different needs, e.g., 18-24 prefer makeup and check-ins, 25-45 focus on night tours and performances.
- Peak-season management and supporting services are major pain points.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Apr 2026, 08:00
- Page published
- 10 Sept 2026, 00:21
- Last updated
- 9 Apr 2026, 08:00
- Original links
- China Tourism News：《中国赏花游发展报告（2026）》：今年超八成受访者有赏花计划-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Apr 2026, 08:00