2026 National National Day Culture and Tourism Consumption Month Launches

Key points

• The Ministry of Culture and Tourism held the main event of the 2026 National National Day Culture and Tourism Consumption Month in Mile, Honghe Prefecture, Yunnan Province, running from late September to the end of October.
• Localities plan to hold more than 20,000 culture and tourism events around themes including autumn travel, Mid-Autumn reunions, red tourism, study tourism, night economy and intangible cultural heritage cuisine.
• The China Meteorological Administration released a national autumn-viewing guide and a golden autumn sunrise/sunset viewing map; the guide selects 25 cities and counties in 19 provinces, and the map covers 33 sites in 27 provinces.
• Localities are expected to issue more than 310 million yuan in consumption subsidies, with ticket discounts, package combinations and coupon distribution.
• Sinopec launched the "Hundred Cities, Thousand Stations" self-driving benefit program, and China Construction Bank launched the "Travel China" initiative covering 115 popular cities, 124 counties, and more than 250 5A-level scenic areas and landmark commercial districts.