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themed routesChina / Yunnan / Guangdong / Guangzhou

Yunnan Holds 'Autumn Harvest' Tourism Promotion in Guangzhou

On 20 September, the Yunnan Provincial Department of Culture and Tourism held the 'Autumn Harvest' 2026 Yunnan tourism promotion in Guangzhou, joined by cultural and tourism departments from eight prefectures and cities (Baoshan, Wenshan, Dali, Dehong, Lijiang, Nujiang, Diqing, Lincang) plus key tourism enterprises and travel agencies, targeting the Greater Bay Area. The event launched five themed routes, featured demonstrations of Yunnan's digital tourism map by Amap and Baidu Maps, and set up a cultural market and business matching area. The Yunnan Travel Agencies Association signed cooperation agreements with the Guangdong Travel Agencies Association and others to promote two-way visitor…

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Impact and considerations

The promotion shows Yunnan deepening its Greater Bay Area source-market push through route products, digital tools and travel-agency cooperation, offering South China business travel and MICE organisers destination resource connections.

Key points

  • On 20 September, the Yunnan Provincial Department of Culture and Tourism held the 'Autumn Harvest' 2026 Yunnan tourism promotion in Guangzhou.
  • The event involved cultural and tourism departments from eight prefectures and cities (Baoshan, Wenshan, Dali, Dehong, Lijiang, Nujiang, Diqing, Lincang) plus key tourism enterprises and travel agencies.
  • Five themed routes were launched, covering western Yunnan border areas, Honghe, highland scenery, cross-latitude living and tea-horse road heritage.
  • Amap and Baidu Maps representatives demonstrated Yunnan's digital tourism map on site.
  • The Yunnan Travel Agencies Association signed cooperation agreements with the Guangdong Travel Agencies Association and others to promote two-way visitor flows and joint product development.
  • Guangzhou was the first stop, with Nanchang, Changsha and Chongqing to follow.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
21 Sept 2026, 08:00
Page published
21 Sept 2026, 18:01
Last updated
21 Sept 2026, 08:00
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