2026 World Tourism Day Main Event Held in El Salvador
On 27 September, the 2026 World Tourism Day main event was held in El Salvador. This year's theme was 'Digital Agenda and Artificial Intelligence Reshaping Tourism'. Participants from tourism, technology and business discussed topics including 'From digital transformation to people-centred impact', 'Leading the AI revolution: building a trusted, transparent and people-centred future' and 'Beyond algorithms: who shapes the world's next travel direction', and conducted technical visits. World Tourism Day is observed annually on 28 September.
Impact and considerations
The World Tourism Day theme focusing on the digital agenda and AI reflects the global tourism industry's attention to technological change and people-centred development.
Key points
- On 27 September, the 2026 World Tourism Day main event was held in El Salvador.
- This year's theme was 'Digital Agenda and Artificial Intelligence Reshaping Tourism'.
- Participants discussed topics including digital transformation, trust and transparency in AI, and algorithms and travel direction.
- World Tourism Day is observed annually on 28 September, marking the end of the peak season in the Northern Hemisphere and the start of the peak season in the Southern Hemisphere.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 18:01
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：2026世界旅游日主场活动举办-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00