Vrbo Report: Quality and Trust Drive Vacation Rental Spending
Vrbo released the Built to Stay Report, finding 86% of travelers would pay more for higher-quality vacation rentals, and 81% would pay more for strong trust signals. Cleanliness, reliable amenities, and quick responses are key quality signals, while verified reviews and detailed reviews are important trust signals.
Impact and considerations
The report offers data-driven insights for vacation rental platforms and hosts, emphasizing the impact of quality and trust on booking decisions, relevant for competitive strategy.
Key points
- 86% of travelers would pay more for higher-quality vacation rentals, rising to 92% among Gen Z.
- 81% would pay more for strong trust signals.
- Cleanliness, reliable amenities, and comfortable beds are top quality signals.
- Verified reviews and detailed reviews are top trust signals.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 29 Jul 2026, 08:00
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 29 Jul 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group (opens in a new tab)Primary source · en · Published 29 Jul 2026, 08:00