Quality Pays: New Vrbo Research Finds Travelers Will Spend More on Vacation Rentals They Trust
Vrbo released the Built to Stay Report, surveying over 1,700 travelers across the U.S., Canada, Mexico, UK, France, Germany, and Australia. The study found that 86% of travelers would pay more for a higher-quality listing, and 81% would pay more for a property with strong trust signals. Cleanliness, reliable amenities, and quick host response are key quality signals, while verified reviews and overall scores are important trust signals.
Impact and considerations
The research provides insights into quality and trust signals for the vacation rental industry, helping hosts and platforms optimize listings to attract travelers.
Key points
- 86% of travelers would pay more for a higher-quality listing, rising to 92% among Gen Z.
- 81% would pay more for a property with strong trust signals.
- Exceptional cleanliness, reliable amenities, and comfortable beds are the strongest quality signals.
- Verified reviews and overall review score are the most important trust signals.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 29 Jul 2026, 08:00
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 29 Jul 2026, 08:00
- Original links
- Expedia Group Newsroom：QUALITY PAYS: NEW VRBO RESEARCH FINDS TRAVELERS WILL SPEND MORE ON VACATION RENTALS THEY TRUST (opens in a new tab)Primary source · en · Published 29 Jul 2026, 08:00