Expedia Group Acquires Layla, Accelerating AI-Powered Trip Planning and Booking Strategy
Expedia Group has acquired Layla, an AI-native trip planning and booking platform. Layla helps travelers discover destinations, create personalized itineraries, and book through a conversational travel agent. The acquisition combines Layla's AI capabilities with Expedia's global supply and booking technology.
Impact and considerations
Expedia strengthens its AI strategy, potentially reshaping online travel booking and offering more personalized planning tools for business travelers.
Key points
- Expedia Group acquires AI trip planning platform Layla.
- Layla offers conversational travel agent for complete trip planning.
- Acquisition combines Layla's AI with Expedia's global supply.
- Layla founded in 2023, based in Berlin.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 31 Jul 2026, 08:00
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 31 Jul 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group (opens in a new tab)Primary source · en · Published 31 Jul 2026, 08:00