Expedia Group acquires Layla to accelerate AI trip planning and booking
Expedia Group has acquired Layla, an AI-native trip planning and booking platform, to accelerate its AI strategy. Layla, founded in 2023 and based in Berlin, helps travelers discover destinations, create personalized itineraries, and plan complete trips through a conversational travel agent. The acquisition combines Layla's advanced planning and personalization capabilities with Expedia Group's global supply, first-party traveler insights, marketplace scale, and booking technology, aiming to create richer, more personalized travel experiences and move travelers seamlessly from inspiration to booking.
Impact and considerations
The acquisition underscores OTA giants' push into AI-native experiences, potentially reshaping the competitive landscape for trip planning and booking, offering business travelers smarter itinerary tools.
Key points
- Expedia Group acquires Layla, an AI trip planning platform, to accelerate its AI strategy.
- Layla offers a conversational travel agent that helps travelers move from inspiration to itinerary creation.
- The acquisition combines Layla's AI capabilities with Expedia's global supply and booking technology.
- Layla was founded in 2023 and is based in Berlin.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 31 Jul 2026, 08:00
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 31 Jul 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group acquires Layla, accelerating its AI-powered trip planning and booking strategy (opens in a new tab)Primary source · en · Published 31 Jul 2026, 08:00