Expedia Acquires AI Travel Planning App Layla
Expedia Group has acquired AI travel planning and booking app Layla for an undisclosed amount. The move accelerates its AI strategy by combining Layla's planning and personalization capabilities with Expedia's supply, scale, and technology. Layla was founded in 2023 and attracted €3 million in seed funding with backers including Lastminute.com founder Brent Hoberman. Expedia unveiled a ChatGPT app in November 2025.
Impact and considerations
Expedia's acquisition strengthens its AI capabilities, potentially transforming online travel booking experiences and impacting booking methods and efficiency for business travelers.
Key points
- Expedia Group has acquired AI travel planning and booking app Layla for an undisclosed amount.
- The move accelerates its AI strategy by combining Layla's planning and personalization capabilities with Expedia's supply, scale, and technology.
- Layla was founded in 2023 and attracted €3 million in seed funding with backers including Lastminute.com founder Brent Hoberman.
- Expedia unveiled a ChatGPT app in November 2025.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 31 Jul 2026, 23:20
- Page published
- 13 Aug 2026, 08:10
- Last updated
- 31 Jul 2026, 23:20
- Original links
- PhocusWire All News：Expedia calls on Layla to speed up its AI strategy (opens in a new tab)Primary source · en · Published 31 Jul 2026, 23:20