Qunar: Mid-Autumn 'autumn-chasing' routes bookings up 1.8x week-on-week
Citing Qunar data, Pinchain Tourism reports that the 2026 three-day Mid-Autumn holiday, separated from National Day by only three working days, drove long-haul and outbound demand as travellers combined leave into a 13-day break. Bookings for 'autumn-chasing' routes rose 1.8x week-on-week and night-tour products doubled year-on-year, with Chinese-style parks overtaking international IP parks and Jiangxi's Gexiancun ranking as the hottest attraction. Beijing, Nanjing, Shanghai and seven other cities led hotel demand, where parent and family rooms exceeded 60% of bookings, while county-level short trips also gained. London and Los Angeles entered the top-10 outbound destinations for the first…
Impact and considerations
Holiday-bridging is pushing demand toward longer-haul and outbound trips, affecting airline capacity allocation, hotel room-mix planning and destination marketing calendars. The rise of county-level, night-tour and Chinese-culture products gives OTAs and suppliers a basis for differentiated packaging and pricing.
Key points
- Only three working days separated Mid-Autumn from National Day, and the 'take 3, rest 13' pattern drove long-haul and outbound demand.
- Bookings for autumn-chasing routes rose 1.8x week-on-week, while night-tour product bookings doubled year-on-year.
- Chinese-style parks overtook international IP parks in popularity, with Jiangxi's Gexiancun the hottest attraction of the holiday.
- Beijing, Nanjing, Shanghai, Hangzhou, Chongqing, Chengdu, Xi'an, Qingdao, Guangzhou and Jinan formed the top-10 hot cities, with parent and family rooms exceeding 60% of bookings.
- Top-10 county-level short-trip destinations included Chun'an in Hangzhou, Anji in Huzhou, Zhengding in Shijiazhuang and Changli in Qinhuangdao.
- The top-10 outbound destinations were Bangkok, Kuala Lumpur, Seoul, Bali, Singapore, Istanbul, Phuket, Sydney, London and Los Angeles.
- Intercontinental cities such as London and Los Angeles entered the Mid-Autumn top-10 outbound destinations for the first time.
- As of 27 September, more than 20% of travellers who booked outbound flights for the holiday had not yet booked a return flight on Qunar.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 27 Sept 2026, 08:00
- Page published
- 27 Sept 2026, 12:00
- Last updated
- 27 Sept 2026, 08:00
- Original links
- Pinchain Tourism：去哪儿旅行：“追秋航线”预订增1.8倍 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 27 Sept 2026, 08:00