GBTA Research: Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI…
New research from GBTA and Radisson Hotel Group reveals corporate travel managers are adapting hotel sourcing strategies amid market changes. Key findings: 54% of organizations partially outsource RFP activities, dynamic discounts are growing (49% of programs saw increases), and AI usage is expected to rise from 32% to 69% in upcoming RFP cycles. Travel managers balance costs, risk, and traveler experience while leveraging AI.
Impact and considerations
The research provides data on corporate hotel sourcing trends, showing surging AI adoption and dynamic pricing, valuable for travel managers' strategy.
Key points
- 54% of organizations partially outsource RFP activities to TMCs or consultants.
- 49% of hotel programs saw an increase in dynamic discounts, while only 17% saw an increase in fixed rates.
- AI usage in RFP cycles is expected to rise from 32% to 69%.
Sources and time
- Primary source
- Global Business Travel Association
- Other sources
- 0
- First source publication
- 23 Jun 2026, 19:55
- Page published
- 10 Sept 2026, 00:05
- Last updated
- 23 Jun 2026, 19:55
- Original links
- GBTA News & Press：Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI Adoption - Global Business Travel Association - GBTA (opens in a new tab)Primary source · en · Published 23 Jun 2026, 19:55