DAZN Acquires EverPass Media to Unify Commercial Sports Streaming for Restaurants and Hotels
DAZN has agreed to acquire EverPass Media, the exclusive commercial distributor of NFL Sunday Ticket in the U.S. Following completion, EverPass will rebrand to DAZN for Business, serving as the technological and operational foundation for DAZN's global commercial venue strategy across restaurants, sports bars, hotels, and entertainment venues. The deal consolidates commercial venue rights for NFL Sunday Ticket, English Premier League, UEFA Champions League, MLB, NBA, WNBA, NASCAR, and major events from Peacock, Netflix, Paramount, and Apple into a single IP-based platform, replacing legacy satellite/cable headends with centralized screen management, dynamic content scheduling, and direct in…
Impact and considerations
The acquisition addresses fragmentation and compliance risks in commercial sports streaming, offering hotels and restaurants unified rights management and modernized AV infrastructure, improving operational efficiency and reducing legal exposure.
Key points
- DAZN acquires EverPass Media, exclusive commercial distributor of NFL Sunday Ticket
- EverPass rebrands to DAZN for Business, serving restaurants, sports bars, hotels, and entertainment venues
- Consolidates commercial rights for NFL Sunday Ticket, EPL, UEFA Champions League, MLB, NBA, etc. into one platform
- IP-native multi-screen architecture replaces legacy satellite/cable headends
- Provides enterprise control, signage overlays, and engagement analytics
- RedBird Capital Partners, 32 Equity, and TKO Group Holdings become minority shareholders
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 27 Aug 2026, 04:22
- Page published
- 27 Aug 2026, 04:35
- Last updated
- 27 Aug 2026, 04:22
- Original links
- Hospitality Technology：DAZN Acquires EverPass Media to Unify Commercial Sports Streaming for Restaurants and Hotels (opens in a new tab)Primary source · en · Published 27 Aug 2026, 04:22