Cendyn Expands CRS Payment Ecosystem to Cut Direct Booking Cart Abandonment
Cendyn has launched a unified payment framework within the Cendyn CRS, integrating Flex Pay, FreedomPay, Stripe, and Gr4vy, introducing BNPL, regional payment gateways, and intelligent routing to reduce payment friction at direct booking checkout and lower cart abandonment. The feature is included as a standard part of the existing CRS subscription at no additional platform fee.
Impact and considerations
Payment processing becomes a direct-booking conversion engine; hotels can boost direct booking conversion rates and reduce OTA dependency through multi-gateway routing and alternative payment options.
Key points
- Cendyn CRS integrates Flex Pay, FreedomPay, Stripe, and Gr4vy.
- BNPL options via Flex Pay address 17% of summer travelers' demand.
- Gr4vy and Stripe enable intelligent routing and localized currency processing.
- FreedomPay supports lifecycle payment rules, automating partial payments, deposits, and refunds.
- Included as a standard feature in existing subscription at no extra cost.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 11 Aug 2026, 07:50
- Page published
- 12 Aug 2026, 14:01
- Last updated
- 11 Aug 2026, 07:50
- Original links
- Hospitality Technology：Cendyn Expands CRS Payment Ecosystem to Cut Direct Booking Cart Abandonment (opens in a new tab)Primary source · en · Published 11 Aug 2026, 07:50