Lopesan Hotel Group Partners with Aven Hospitality to Centralize Distribution
Lopesan Hotel Group signed a multi-year deal with Aven Hospitality to consolidate its global distribution, booking, and retailing technology onto the SynXis platform. This aims to unify CRS capabilities, boost direct bookings, and leverage AI retailing for dynamic packaging and personalized offers.
Impact and considerations
Hotel groups consolidating distribution technology can reduce operational costs and boost direct bookings and revenue. Companies should monitor such partnerships for impacts on the distribution landscape.
Key points
- Lopesan Hotel Group partners with Aven Hospitality to consolidate onto SynXis.
- The consolidation aims to unify CRS capabilities and boost direct bookings.
- AI retailing enables dynamic packaging and personalized offers.
- Streamlines connectivity across 600+ third-party distribution channels, OTAs, and GDS systems.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 19 Aug 2026, 04:47
- Page published
- 19 Aug 2026, 18:02
- Last updated
- 19 Aug 2026, 04:47
- Original links
- Hospitality Technology：Lopesan Hotel Group Partners with Aven Hospitality to Centralize International Distribution on SynXis (opens in a new tab)Primary source · en · Published 19 Aug 2026, 04:47