Toast, Square Expand Google Partnerships to Bring Agentic AI Ordering to Ask Maps via Universal Com…
Square and Toast expanded their integrations with Google, bringing US restaurant operators into Ask Maps, Google Maps' conversational AI interface. Built on the Universal Commerce Protocol (UCP), diners can discover, customize, and complete orders via natural language prompts while operators maintain control over menus, pricing, and first-party guest relationships. Orders flow directly into operators' workflows, bypassing third-party commissions.
Impact and considerations
Agentic AI ordering could reshape restaurant distribution, allowing restaurants to capture orders directly via conversational AI, reducing reliance on third-party platforms.
Key points
- Square and Toast bring US restaurants into Google Ask Maps.
- Based on UCP, diners can order via natural language.
- Orders flow directly into POS and workflows, bypassing third-party commissions.
- Menus, hours, and availability sync automatically.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 12 Aug 2026, 02:41
- Page published
- 12 Aug 2026, 13:28
- Last updated
- 12 Aug 2026, 02:41
- Original links
- Hospitality Technology：Toast, Square Expand Google Partnerships to Bring Agentic AI Ordering to Ask Maps via Universal Commerce Protocol (opens in a new tab)Primary source · en · Published 12 Aug 2026, 02:41