Travel CEOs urge Trump to boost international tourism
U.S. Travel Association and hotel/travel executives met with President Trump at the White House to urge building on the momentum of the successful 2026 FIFA World Cup, setting a goal of attracting 100 million international visitors annually by 2030. Achieving this would generate $81 billion in additional spending and over 400,000 U.S. jobs, according to USTA CEO Geoff Freeman. Attendees included CEOs from Hilton, Marriott, Booking Holdings, MGM Resorts, and Caesars Entertainment. The meeting follows dampened international travel in 2025 due to geopolitical conflict and visa barriers.
Impact and considerations
This policy push could influence U.S. visa policies, tourism promotion, and infrastructure investment, positively impacting business travel and the hotel industry.
Key points
- U.S. Travel Association calls for 100 million international visitors annually by 2030.
- Goal would generate $81 billion in additional spending and 400,000 jobs.
- CEOs from Hilton, Marriott, and others attended White House meeting.
- International travel declined in 2025 due to conflict and visa barriers.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 4 Sept 2026, 21:20
- Page published
- 4 Sept 2026, 21:42
- Last updated
- 4 Sept 2026, 21:20
- Original links
- Hotel Dive Feed：Travel CEOs meet with Trump to encourage international travel after World Cup (opens in a new tab)Primary source · en · Published 4 Sept 2026, 21:20