Field & Stream Lodge Co. Expands to Oregon and California
Field & Stream Lodge Co., the hospitality platform founded by Starwood Capital Group and AJ Capital Partners, is expanding with new hotels in Bend, Oregon, and Big Bear, California, both slated to open in 2028. The Oregon property is a 151-room basecamp transformed from the former Shilo Inn, while the Southern California property is a 148-room hotel on Village Road following renovation of the former Holiday Inn Resort Big Bear. The brand debuted in Bozeman, Montana, in May 2025. AJ Capital principal Scott Ebbott said Bend and Big Bear were selected for their similarities to Bozeman, as towns built around getting outside with year-round adventure.
Impact and considerations
Hotel groups are betting on outdoor-centric accommodations to meet traveler demand for nature-focused experiences, with Marriott, Hilton and BWH Hotels all expanding in the segment. Corporate travel and meeting planners evaluating emerging destinations and group lodging options may note the growth of such outdoor hote…
Key points
- Field & Stream Lodge Co. will open new hotels in Bend, Oregon, and Big Bear, California, both slated for 2028.
- The Oregon property is a 151-room basecamp transformed from the former Shilo Inn.
- The Southern California property is a 148-room hotel on Village Road following renovation of the former Holiday Inn Resort Big Bear.
- The brand, founded by Starwood Capital Group and AJ Capital Partners, debuted in Bozeman, Montana, in May 2025.
- AJ Capital principal Scott Ebbott said Bend and Big Bear were selected for their similarities to Bozeman as year-round outdoor adventure towns.
- Hotel groups are betting on outdoor-centric accommodations, with Marriott, Hilton and BWH Hotels all expanding in the segment.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 17 Sept 2026, 08:00
- Page published
- 17 Sept 2026, 22:11
- Last updated
- 17 Sept 2026, 08:00
- Original links
- Hotel Dive Feed：Field & Stream Lodge Co. expands to Oregon and California (opens in a new tab)Primary source · en · Published 17 Sept 2026, 08:00