Choice Hotels opens 2 Cambria properties, furthering upscale strategy
Choice Hotels International has expanded its upscale Cambria brand portfolio with two new hotel openings: Cambria Hotel Euless – DFW Airport South in the Dallas-Fort Worth region and Cambria Hotel Bend – Mt. Bachelor near Bend, Oregon. These openings strengthen the brand's presence in "key leisure and business travel markets" and contribute to Choice's broader expansion of its upscale portfolio to cater to "rising demand for distinctive, experience-driven accommodations." The Texas hotel offers 107 rooms near Dallas Fort Worth International Airport and AT&T Stadium; the Oregon hotel has 131 rooms with access to the Pacific Northwest's premier outdoor destinations and craft beer scene. Choic…
Impact and considerations
Choice Hotels expands its upscale portfolio to meet demand for experience-driven accommodations, offering more options for business travelers.
Key points
- Choice Hotels opened two Cambria properties in Texas and Oregon, expanding its upscale brand footprint.
- The new hotels are in key business and leisure travel markets like Dallas-Fort Worth and Bend, offering design-forward rooms and modern meeting facilities.
- Choice's upscale portfolio now spans more than 75 hotels open across the U.S., with more than 50 in the pipeline, and plans for additional openings in Boston, Colorado Springs, Jacksonville, and Canada.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 11 Aug 2026, 21:10
- Page published
- 13 Aug 2026, 08:10
- Last updated
- 11 Aug 2026, 21:10
- Original links
- Hotel Dive Feed：Choice Hotels opens 2 Cambria properties, furthering upscale strategy (opens in a new tab)Primary source · en · Published 11 Aug 2026, 21:10