Marriott appoints Chris Buckner as loyalty SVP
Marriott International appointed Chris Buckner as senior vice president of loyalty, effective immediately. Buckner most recently served as executive vice president of product, loyalty and design at The Points Guy and previously held loyalty-related executive roles at PayPal and JetBlue. Marriott is expanding experiential loyalty offerings through sports, music, culinary and outdoor partnerships, including a recent NFL collaboration.
Impact and considerations
Loyalty programs are central to hotel groups' competition for corporate travel and frequent-guest share; this appointment may shape Marriott Bonvoy's benefits design and card partnerships, which in turn influence hotel choices in corporate travel policies.
Key points
- Marriott International appointed Chris Buckner as senior vice president of loyalty, effective immediately.
- Buckner most recently served as executive vice president of product, loyalty and design at The Points Guy and previously held loyalty-related executive roles at PayPal and JetBlue.
- Marriott Chief Customer Officer Peggy Roe said Buckner will bring a fresh perspective and customer focus to evolve Marriott Bonvoy as a lifelong travel partner.
- Marriott is expanding experiential loyalty offerings through sports, music, culinary and outdoor partnerships, including a recent NFL collaboration.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 18 Sept 2026, 08:00
- Page published
- 18 Sept 2026, 22:56
- Last updated
- 18 Sept 2026, 08:00
- Original links
- Hotel Dive Feed：Marriott appoints loyalty SVP (opens in a new tab)Primary source · en · Published 18 Sept 2026, 08:00