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GBTA Poll: Business Travel Optimism Rebounds to 63% Heading Into 2027

GBTA surveyed 604 global corporate travel managers, suppliers and intermediaries from Aug. 27 to Sept. 9, 2026. Some 63% of business travel professionals are optimistic about the industry outlook into 2027, up from 41% in April and 59% in January, while pessimism fell from 24% in April to 7%. Optimism rose from 39% to 61% among buyers and from 42% to 64% among suppliers and TMCs. Some 45% expect their organization's 2026 business trips to increase year over year, up from 30% in April, and 56% of buyers expect travel spend to rise, up from 43%. Rising costs and geopolitical uncertainty remain top factors for buyers.

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Impact and considerations

Sentiment and budget expectations are rising together, suggesting stronger corporate travel demand that could support hoteliers' business-travel RevPAR; yet costs and geopolitical risk are now embedded in managed-travel planning, so sourcing and supplier negotiations must balance volume growth against pricing pressure.

Key points

  • 63% of business travel professionals are optimistic about the 2027 outlook, up from 41% in April and 59% in January.
  • Pessimism fell from 24% in April to 7%.
  • Optimism rose from 39% to 61% among buyers and from 42% to 64% among suppliers and TMCs.
  • 45% expect their organization's 2026 business trips to increase year over year, up from 30% in April.
  • 56% of buyers expect 2026 travel spend to increase, up from 43% in April.
  • Rising costs and geopolitical uncertainty remain top factors for buyers; suppliers also cite operating costs, customer pressure on pricing, demand shifts, and technology, distribution or AI challenges.
  • GBTA CEO Suzanne Neufang said organizations are becoming more deliberate about where and why they travel.
  • Marriott and Hilton both reported that business travel contributed to their Q2 2026 RevPAR growth.

Sources and time

Primary source
Hotel Dive
Other sources
0
First source publication
28 Sept 2026, 08:00
Page published
28 Sept 2026, 22:11
Last updated
28 Sept 2026, 08:00
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