Startup Strut Builds Booking Systems for Motels
PhocusWire covers startup Strut, founded by Matt Rose, building booking engines for independent American motels and hotels. Strut offers booking software and guest information integration, priced at $999 setup plus $349/month for Front Desk, $449 plus $149 for Network, taking 7% only on Strut-delivered guests.
Impact and considerations
Highlights travel tech startup filling online booking gap for independent motels, potentially impacting distribution landscape.
Key points
- Strut provides booking engines for independent motels; own bookings are free.
- Pricing: Front Desk $999 setup + $349/month, Network $449 + $149/month.
- Takes 7% only on Strut-delivered guests.
- Survey found 485 of 684 Gulf Coast properties cannot book online.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 10 Aug 2026, 15:00
- Page published
- 12 Aug 2026, 14:03
- Last updated
- 10 Aug 2026, 15:00
- Original links
- PhocusWire All News：Startup Stage: Strut wants to build booking systems for motels (opens in a new tab)Primary source · en · Published 10 Aug 2026, 15:00