Bliink targets Southeast Asia's SME business travel market
Bliink is an AI-native corporate travel platform targeting SMEs in Southeast Asia, offering booking, policy compliance, approvals, and personalized recommendations. It aggregates inventory from over 600 airlines and 2.6 million properties, initially focusing on Indonesia with plans to expand across the region.
Impact and considerations
The SME business travel market in Southeast Asia has been underserved; Bliink's AI-driven approach lowers service costs and could disrupt traditional TMC models.
Key points
- Bliink, founded in 2025, offers an AI-native corporate travel platform for SMEs in Southeast Asia.
- The platform aggregates inventory from over 600 airlines and 2.6 million properties.
- It is initially focused on Indonesia, with plans to expand across Southeast Asia.
- It uses a pay-as-you-go model with an average 5% transaction fee per booking.
- It has achieved nearly $500,000 in transactions with 100% retention.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 8 Jun 2026, 15:00
- Page published
- 12 Aug 2026, 14:25
- Last updated
- 8 Jun 2026, 15:00
- Original links
- PhocusWire All News：Startup Stage: Bliink targets Southeast Asia's SME business travel market (opens in a new tab)Primary source · en · Published 8 Jun 2026, 15:00