Indonesia's online travel market eyes $17B future
Indonesia's online travel market is expected to nearly double from $9B in 2025 to $17B by 2030. Gross travel bookings reached $16.5B in 2025, with online bookings at $10.6B. Local OTAs like Traveloka and Tiket.com dominate and eye regional expansion. AI adoption is high, with 51% using AI to save time.
Impact and considerations
Indonesia's online travel is growing rapidly, local OTAs lead, and AI adoption is high, offering regional expansion opportunities.
Key points
- Indonesia's online travel market expected to grow from $9B in 2025 to $17B by 2030.
- Gross travel bookings reached $16.5B in 2025, online bookings $10.6B.
- Indonesia accounts for 27% of core Southeast Asian market bookings.
- 51% of Indonesians use AI to save time on research.
- Traveloka and Tiket.com dominate; Tiket.com plans expansion to Laos and Cambodia.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 3 Mar 2026, 04:00
- Page published
- 13 Aug 2026, 08:27
- Last updated
- 3 Mar 2026, 04:00
- Original links
- PhocusWire All News：Indonesia’s online travel market eyes $17B future (opens in a new tab)Primary source · en · Published 3 Mar 2026, 04:00