Klook's CCO on using social media to disperse travel
Klook's CCO Wilfred Fan discussed using social media to disperse tourism at WiT Japan. With a network of 30,000 creators, Klook organized trips to less-visited destinations like Hiroshima, resulting in a 12-fold increase in bookings for a related product. He also addressed AI's impact on travel discovery, emphasizing that infrastructure and real-time content will become key assets.
Impact and considerations
As a leading Asian travel activities platform, Klook's dispersal strategy and AI positioning offer insights for destination management and travel distribution.
Key points
- Klook's network of 30,000 creators; 120 creators brought to Japan to promote Hiroshima
- Hiroshima travel pass bookings multiplied 12-fold
- Social media conversion approaching parity with paid advertising
- AI will change travel discovery, but infrastructure and real-time content remain key
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 24 Jun 2026, 17:00
- Page published
- 13 Aug 2026, 08:14
- Last updated
- 24 Jun 2026, 17:00
- Original links
- PhocusWire All News：Klook’s Wilfred Fan on using social to spread travel (opens in a new tab)Primary source · en · Published 24 Jun 2026, 17:00