Klook's Creator Program: Surviving the Red Ocean of Content
Klook hosted Kreatorverse 2026 in Phu Quoc, discussing challenges in the creator economy. Executives emphasized that human judgment, community, and authenticity are scarce resources in an era of AI-generated content abundance. Klook converts content into bookings through Kreator Shops and maintains long-term relationships through community.
Impact and considerations
For the business travel industry, Klook's strategy demonstrates how to leverage creators and AI to enhance customer engagement, potentially influencing travel distribution and marketing models.
Key points
- Klook CCO Wilfred Fan warns that as scale grows, the creator economy becomes a red ocean, and not all will survive.
- Klook's AI video tool VIMO assists editing, but human judgment determines content quality.
- Klook emphasizes a pyramid of community, commerce, and content, with community as the foundation.
- Kreator Shops provide behavioral signals that help Klook optimize listings and marketing.
Sources and time
- Primary source
- Web in Travel
- Other sources
- 0
- First source publication
- 4 Sept 2026, 15:01
- Page published
- 8 Sept 2026, 18:37
- Last updated
- 4 Sept 2026, 15:01
- Original links
- Web in Travel：The red ocean of content: Who still makes travellers move? - WiT (opens in a new tab)Primary source · en · Published 4 Sept 2026, 15:01